Segafredo Zanetti ist the ambassador for the "il vero espresso italiano" , the real itlaian espresso. The claim "servizio e qualita" - service and quality is one of the fundamental principles and success factors for the distinctive espresso. As a specialist Segafredo Espresso pursues a consistent branding - "caffè all'Italiana" is not just a product, but a concept. Through the emotionality of the brand itself Segafredo sets itself apart from his competitors. Segafredo is il vero espresso italiano - the original!